LG and Samsung Unveil Exciting Mid-Range OLED TVs at CES 2026

LG and Samsung have launched their new mid-range OLED TV lineups at CES 2026, capturing significant attention from technology enthusiasts. The two brands, known for their competitive edge in television technology, are introducing the LG C6 and Samsung S90H as their respective mid-range models. Both sets promise to deliver impressive picture quality and features, but differences in specifications may sway consumer preferences.

The LG C6 will be available in two versions: the standard C6 and the upgraded C6H. The latter features LG’s innovative Primary Tandem RGB OLED panel, which enhances brightness and color contrast. Notably, this advanced panel will only be offered in larger sizes of 77 and 83 inches, leaving consumers looking for smaller options with the standard C6, available in 42, 48, 55, and 65 inches. This limitation could prove disappointing for many potential buyers, particularly those in regions where smaller TV sizes are more popular.

Both versions of the LG C6 will incorporate the upgraded Alpha 11 Gen 3 processor. This enhancement promises faster performance and improved AI capabilities, including advanced upscaling features and support for Dolby Atmos Flex Connect. While the new processor adds to the C6’s appeal, the absence of the Tandem panel in the smaller models raises questions about their competitiveness against rival offerings.

Samsung, on the other hand, is introducing the S90H with its OLED Glare Free anti-reflection technology. First seen in the Samsung S95D flagship model, this feature significantly reduces reflections, enhancing viewing experiences in brightly lit environments. As a result, the S90H is positioned as a more affordable option for consumers seeking high-quality OLED performance without the glare issues often associated with traditional OLED displays.

The S90H’s introduction of Glare Free technology addresses a common complaint among users of previous models, particularly the S90F. The enhanced screen performance, combined with competitive pricing, could give Samsung an edge in the mid-range market. However, the technical specifications of both the LG C6 and Samsung S90H demonstrate that they will be closely matched, each targeting a discerning audience of TV enthusiasts.

As a reviewer for TechRadar, I look forward to evaluating these new models. The LG C6H’s advanced panel could elevate its performance significantly, although the limited size options might hinder its overall appeal. In contrast, the Samsung S90H’s accessibility and glare-reducing capabilities make it a compelling choice for those prioritizing daytime viewing.

In summary, while both LG and Samsung are making strides in the mid-range OLED TV segment, the unique features of each model will likely dictate consumer choices. The introduction of the LG C6 and Samsung S90H at CES 2026 sets the stage for a competitive year ahead in OLED technology, with both brands vying for the title of best mid-range OLED TV.