Google’s 2025 Trending Searches Reflect Political, Cultural Shifts

Google’s top trending searches for 2025 highlight a year marked by significant political upheaval, exciting pop culture phenomena, and notable technological advancements. Key events include the tragic death of Charlie Kirk, the success of Netflix’s film KPop Demon Hunters, and the launch of Apple’s iPhone 17 lineup. These trends reveal the public’s evolving interests and the events that shaped societal discourse throughout the year.

One of the most impactful stories of 2025 was the death of Charlie Kirk, a well-known figure in conservative circles. Kirk, an influential podcaster and ally of former President Donald Trump, was fatally shot during a public appearance at a college in Utah in September. The incident prompted widespread reactions and discussions on various platforms, reflecting the intense nature of contemporary political discourse. The accused, Tyler Robinson, a 22-year-old, faces aggravated murder charges, with potential implications for the death penalty. This tragic event not only dominated news cycles but also served to highlight the risks faced by public figures in today’s polarized environment.

The entertainment landscape saw a remarkable surge in interest, particularly with Netflix’s KPop Demon Hunters achieving its first-ever number one box office title. The film, which features a K-pop superstar trio who double as demon hunters, captured the imagination of global audiences. Its success underscores the increasing influence of K-pop culture and the growing acceptance of Asian narratives in mainstream media. The film’s captivating storyline, paired with a talented cast, resonated deeply, marking a significant milestone for the streaming service.

Additionally, search data revealed a rising fascination with the Chinese plush toy Labubu, designed by artist Kasing Lung. Originating from Pop Mart, this unique toy gained traction through social media, with fans embracing its design and integrating it into fashion trends. Labubu’s popularity highlights the intersection of consumerism, art, and online culture, showcasing how a simple toy can become a fashionable accessory in contemporary society.

Technological advancements also captured considerable public attention in 2025. The unveiling of Apple’s iPhone 17 lineup in September was a notable event, introducing the iPhone Air, touted as the company’s thinnest smartphone yet. The new device featured enhancements in several key areas, including camera capabilities, improved battery life, and a faster A19 chip designed to optimize Apple’s AI functionalities. This launch reflects ongoing trends in consumer electronics as companies strive to push the boundaries of innovation.

In the political arena, the passage of a tax and spending cut bill signed by Donald Trump dominated discussions. The legislation, which faced significant scrutiny, impacted tax rates, government spending, and defense funding. The complexity of the bill and its wide-ranging implications for various sectors of the economy prompted extensive public engagement with policy discussions. The search interest surrounding this legislative development illustrates the public’s desire to understand the potential effects on their lives.

The convergence of these events—from devastating losses to groundbreaking entertainment and technological innovations—demonstrates the diverse interests that defined the year’s top trending searches. These trends not only offer a glimpse into current societal concerns but also reflect the personalities and cultural phenomena that captured the world’s attention in 2025. The data serves as a barometer of the collective consciousness, marking a year of both tragedy and triumph across various domains.