Ferrari Unveils Elettrica: Its First EV Set for 2024 Release

Ferrari has officially announced its entry into the electric vehicle market with the upcoming launch of the Elettrica, set to debut in 2024. This groundbreaking model aims to blend the brand’s iconic performance with cutting-edge electric technology. The unveiling took place at Ferrari’s headquarters in Maranello, Italy, where key details about the vehicle’s performance and design were shared.

The Elettrica promises to deliver impressive power, boasting four electric motors that generate over 1,000 horsepower. This output positions it near the capabilities of Ferrari’s latest F80 supercar. Nonetheless, as electric vehicles (EVs) with outputs exceeding 2,000 horsepower become more common, the Elettrica’s specifications might not seem as groundbreaking. Gianmaria Fulgenzi, Ferrari’s chief product development officer, acknowledged this, stating, “It’s very easy and simple to create power in an electric engine. It’s not difficult.” He emphasized that the focus should be on cornering and driving dynamics, rather than sheer power.

Ferrari aims to differentiate the Elettrica by enhancing its handling capabilities. The four electric motors allow for individual power modulation to maximize grip on each tire. This system not only improves traction but also enables the rear wheels to steer independently, enhancing maneuverability during turns. Additionally, the Elettrica will feature advanced active suspension technology, originally introduced in the Purosangue SUV and utilized in the F80. This innovative suspension system utilizes electric motors to adjust ride height and damping at each corner, resulting in a highly responsive driving experience.

The sound of the Elettrica has been a particularly complex aspect for Ferrari engineers. Rather than creating an artificial sound, Fulgenzi noted the importance of authenticity. The team installed an accelerometer within the rear motor casing to capture the harmonic resonance produced by the electric motors. This sound is then amplified, creating a unique auditory experience that aims to be both engaging and true to the essence of an electric vehicle.

In a significant departure from its traditional design approach, Ferrari is collaborating with design firm LoveFrom, founded by renowned designer Jony Ive. This partnership marks the first time LoveFrom will design a car, and while specific visual details remain under wraps, expectations point towards a minimalist aesthetic inspired by Ive’s previous work. The Elettrica is confirmed to feature four doors and four seats, positioning it as a blend of a grand tourer and an SUV, designed for comfort and practicality.

The Elettrica is expected to offer a range of over 330 miles thanks to its 122 kWh battery pack, which consists of 15 modules with 14 NMC pouch cells each. While the initial supply of these cells comes from SK On, Ferrari has expressed its intent to evolve the battery technology over time, ensuring longevity and premium quality. This aligns with Ferrari’s brand legacy, where vehicles typically appreciate in value as they age.

The challenge remains for Ferrari to create a truly desirable and premium EV that stands apart in a crowded market. Having Jony Ive’s name associated with the project adds a layer of intrigue and expectation. The automotive world will have to wait until early next year to experience the Elettrica’s performance and sound. For many, the anticipation is heightened by the fact that just over a decade ago, former CEO Luca Di Montezemolo stated that Ferrari would never produce an electric vehicle. With the Elettrica on the horizon, it seems the company is ready to embrace a new era in automotive innovation.