Nancy Green’s Daily Routine: Leading Beyond Yoga to New Heights

Nancy Green, the CEO of Beyond Yoga, intricately balances her personal wellness practices with her leadership role at the prominent activewear brand. Based in the San Francisco Bay Area, Green’s journey through the retail industry has been marked by significant achievements, including her instrumental role in scaling Athleta from a $250 million business to a billion-dollar powerhouse during her nearly three-decade tenure at Gap Inc.

In 2022, Green joined Levi Strauss & Co. to spearhead Beyond Yoga, a brand that resonates deeply with her values of wellness, community, and joy. Her typical day reflects a blend of personal fitness, strategic meetings, and a commitment to fostering a positive work environment.

Morning Rituals and Setting Intentions

Green starts her day at around 6 a.m., whether she is at home or in Los Angeles. Coffee is her first order of business, often prepared by her husband or made by herself. This morning ritual sets the tone for her day. She quickly peruses emails and news before dedicating time to physical movement.

Living in the Bay Area, she enjoys hiking in the hills right outside her door. In Los Angeles, she opts for power walks or gym workouts. Green typically aims for 35-45 minutes of exercise daily, using this time not only for fitness but also to set her intentions for the day ahead.

Strategic Leadership and Daily Operations

Arriving at the Beyond Yoga office by 9 a.m., Green begins her day by setting the agenda for her team. Tuesdays are particularly busy, starting with a business update meeting where the team discusses recent learnings and adjustments needed to stay aligned with the brand’s goals.

As the company designs and manufactures all its products, Green emphasizes the importance of quality in their fabrics, ensuring they are both beautiful and functional for diverse settings, from the trails of Marin County to the streets of New York.

Lunch is another consistent aspect of Green’s routine. She favors a high-protein breakfast and typically enjoys a salad for lunch, often from Erewhon in Los Angeles. This habit reflects her focus on nutrition and well-being, which she believes enhances her performance at work.

Afternoons can be intense, filled with milestone meetings and creative reviews that may last several days. Green is deeply involved in discussions about brand campaigns, strategic growth, and product samples for upcoming lines. This dynamic work environment requires her to be agile, responding quickly to trends and making critical investment decisions.

Throughout the day, Green navigates unexpected challenges, whether they are business-related crises or personal matters. She stresses the importance of maintaining composure and focus, as effective leadership requires resilience in the face of curveballs.

As her workday concludes, Green often visits a store on her way home to connect with customers and store teams, a practice she cherishes from her early days in retail. Fridays are dedicated to this fieldwork, reinforcing the feedback loop between the brand and its audience.

Green aims to finish her workday by 6-7 p.m., a habit cultivated during her years of raising children. Evenings are reserved for balance, whether it involves family dinners, business engagements, or winding down with a series on Netflix or Apple TV. Green prioritizes sleep, ensuring she gets a full eight hours to maintain her stamina for the demands of her leadership role.

Through her commitment to wellness, community, and a positive work environment, Nancy Green continues to lead Beyond Yoga into a promising future, demonstrating that passion and purpose can drive business success.