Midi Health Secures $100 Million, Joins Unicorn Ranks in Women’s Care

A new player has entered the unicorn club in the digital health sector. Palo Alto-based **Midi Health** recently completed a **$100 million** Series D financing round, elevating its valuation to over **$1 billion**. This funding round, led by **Goodwater Capital**, brings Midi’s total fundraising to **$250 million** since its inception in **2021**. Other notable investors include **Google Ventures**, **Foresite Capital**, and **Serena Ventures**.

Midi Health specializes in virtual care tailored for women, focusing on those experiencing perimenopause and menopause. Each year, approximately **2 million** women in the United States begin perimenopause, while around **1.3 million** reach menopause. **Joanna Strober**, the company’s CEO, emphasized the mission to create “a virtual hospital system without walls” to ensure that women have access to high-quality, insurance-covered care regardless of their location.

The platform is designed to simplify healthcare access for women, allowing them to connect with clinicians virtually. Strober explained that patients engage in meaningful discussions about their health, receiving actionable plans tailored to their needs. The ongoing relationship with providers ensures that treatment can be adjusted as necessary, fostering a consistent point of care that meets women’s unique needs.

Initially focusing on perimenopause and menopause, Midi Health quickly recognized a broader demand. “What we quickly saw was that women were coming to us for much more,” Strober noted. Currently, more than **25,000** women seek guidance from Midi each week, accessing expertise in various medical fields, including **OB-GYN**, **internal medicine**, **cardiology**, and **endocrinology**.

Recognizing the growing demand for holistic health solutions, Midi has expanded its offerings to support women from early adulthood to midlife. The company has introduced **AgeWell**, a personalized longevity program that aligns with its ongoing care model. This approach encourages patients to return as their healthcare needs evolve.

In addition to comprehensive care, Midi provides supplements that complement its services and collaborates with employers and healthcare systems to reach a wider audience. “As more women use Midi as their regular source of care, the business grows naturally alongside them,” Strober explained.

What sets Midi apart in the competitive landscape of digital health is its direct-to-consumer model. While other companies such as **Maven Clinic** and **Carrot Fertility** primarily operate through employer contracts, Midi offers insurance-covered care directly to consumers. This approach enhances accessibility for women across all **50 states**, significantly outpacing traditional specialty clinics.

Strober believes that Midi Health’s unique position stems from its foundation built specifically for women. “Our care model isn’t episodic — it’s ongoing, personalized, and designed to meet women where they are,” she asserted. For investors, the appeal lies in Midi’s ability to address a large, underserved market while integrating insurance reimbursement, paving the way for scalable healthcare infrastructure.

As Midi Health continues to grow and innovate, its impact on women’s healthcare is poised to expand, offering a promising model for the future of virtual health services.