BenQ Launches Light Meets Insight Program to Empower Startups

BenQ, a global leader in display and lighting technology, has launched its “Light Meets Insight” program in Costa Mesa, California, on November 13, 2025. This initiative coincides with National Entrepreneurship Month and aims to highlight innovation and leadership among startup founders while establishing a new standard for high-performance work in the digital age.

Research has shown that well-optimized lighting significantly enhances employee productivity and supports creative performance. These findings motivated BenQ to create an initiative that not only improves lighting in work environments but also fosters human focus and innovation. The program will showcase stories from pioneering entrepreneurs whose creativity and leadership are making a tangible impact in their fields.

Empowering Founders Through Innovation

According to Jeffrey Hsieh, Director of Consumer Products at BenQ America, “The ‘Light Meets Insight’ program is engineered to help founders and leading developers maximize focus, efficiency, and breakthrough thinking.” He noted that BenQ has long studied how visual comfort and environmental design influence creativity and performance.

The inaugural group of honorees includes notable founders such as Ishan Patel, co-founder and CEO of Audien Hearing; Jennifer Palmer, founder and CEO of JPalmer Collective; and Brian Schwartz, co-founder of SIZE and SIZE Capital. Each entrepreneur brings a unique perspective on leadership and innovation, contributing to a diverse narrative of the modern founder’s mindset.

Through this program, BenQ aims to collaborate with founders, designers, and technology professionals to create meaningful product experiences and co-created content. This partnership is designed to showcase how BenQ’s human-centered design principles enhance focus and creativity in various work settings.

Transforming Workspaces with Innovative Lighting Solutions

The program underscores BenQ’s commitment to providing advanced lighting solutions that cater to human needs. Research indicates that well-calibrated lighting not only boosts decision-making speed but also reduces errors. This aligns with BenQ’s ongoing investment in lighting technology, which is tailored for activities like reading, coding, and creative brainstorming.

BenQ’s ScreenBar® Series, including the ScreenBar Pro and ScreenBar Halo 2, offers professional-grade monitor lighting that supports eye health and productivity. Featuring patented ASYM-Light™ asymmetrical optical technology, these products significantly reduce glare and eye strain, creating an optimal workspace for professionals.

“The program is just the beginning of our ongoing efforts to support today’s and tomorrow’s builders and dreamers,” Hsieh added. “Our goal is to foster a community that we can empower with the right tools to thrive and succeed.”

BenQ’s “Light Meets Insight” program marks a significant evolution for the brand, demonstrating its commitment to engaging with startups and creative communities as part of a broader strategy to promote purposeful innovation. Entrepreneurs, developers, and creators are invited to join this initiative, learn more about the featured founders, and explore how they can contribute to this growing community.

For additional details about the program and its offerings, interested parties can visit the official Light Meets Insight program site.