1SP Agency Acquires MeetToMatch to Enhance Event Networking

International marketing agency 1SP Agency has acquired the matchmaking platform MeetToMatch, aiming to bolster its capabilities in data-driven networking and event technology. The financial details of the acquisition remain undisclosed. This strategic move is expected to enhance 1SP Agency’s service offerings in the gaming sector, where MeetToMatch has established itself as a preferred platform for over 60 gaming events annually, including Devcom, Pocket Gamer Connects, and Develop: Brighton.

Strengthening Services in the Gaming Sector

According to Torsten Oppermann, Managing Director of 1SP Agency, the partnership will significantly improve how professionals connect and conduct business at trade shows. Oppermann stated, “Our ambition is to support game companies across the entire marketing mix – from brand building and demand generation to sales activation and live experiences.” He emphasized that the integration of MeetToMatch adds a powerful matchmaking and event technology layer, which will lead to truly integrated marketing and business development services from a single source.

Co-founder of MeetToMatch, Fedor van Herpen, expressed enthusiasm about the acquisition, noting that the partnership with 1SP Agency will enable MeetToMatch to scale more rapidly and explore global opportunities beyond the gaming industry. Van Herpen mentioned, “For event organisers, this means greater reach, deeper connections, and increased business impact.” He highlighted that the collaboration ensures a robust, future-proof solution designed to foster meaningful business relationships.

Future Developments and Strategic Expansion

The acquisition positions MeetToMatch to further develop its platform, with enhanced financial backing from 1SP Agency. Van Herpen described the combined resources as a “true Swiss Army knife for doing business across the games and digital entertainment industries.” He indicated that exciting developments for the MeetToMatch platform are on the horizon.

1SP Agency, based in Hamburg, has a history of strategic acquisitions, including the purchase of UK communications specialist Renaissance PR in 2024 and digital marketing firm Studio CO2 the previous year. This latest acquisition continues to reinforce 1SP Agency’s commitment to expanding its influence and capabilities in the marketing landscape, particularly within the gaming sector.

As the gaming industry continues to evolve, the integration of MeetToMatch into 1SP Agency’s operations is expected to facilitate more effective networking and collaboration among industry professionals, accelerating growth and innovation in the sector.