BTS Tops December 2025 Boy Group Brand Reputation Rankings

A recent analysis of boy group brand reputation has revealed that BTS secured the top position for December 2025, followed by Stray Kids in second place and SEVENTEEN in third. The findings were published by the Korea Corporate Reputation Research Institute, which analyzed over 60 million data points during the period from November 13 to December 13, 2025.

The institute’s methodology involved examining various indices related to consumer behavior, including participation, media, communication, and community engagement. This analysis showed a significant increase in the volume of data collected compared to the previous month, with a total of 60,343,246 pieces of data recorded, marking a 7.75% rise from November 2025’s 56,002,394 data points.

BTS’s Brand Reputation Performance

BTS, while still leading the rankings, experienced a decline in their overall brand reputation index, which registered at 6,827,202. This marks a notable 25.18% decrease from their November index of 9,125,320. The group’s performance metrics showed a participation index of 110,491, a media index of 1,363,882, a communication index of 2,315,032, and a community index of 3,037,797.

Despite the decline, analysis by Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, highlighted that BTS maintained high link analysis scores for keywords such as “waiting,” “donating,” and “recording.” The keyword analysis also indicated strong associations with phrases like “complete group,” “together and apart,” and “ARMY.” Notably, BTS’s positive-negative ratio analysis showed a commendable positive rate of 92.05%.

Stray Kids and SEVENTEEN’s Rising Rankings

Stray Kids recorded a brand reputation index of 5,477,864, which is a significant 33.50% increase from November’s 4,103,138. Their metrics included a participation index of 128,780, a media index of 1,029,906, a communication index of 1,770,192, and a community index of 2,548,986.

SEVENTEEN also demonstrated an upward trajectory with a brand reputation index of 4,846,859, representing an 18.45% rise from November’s 4,092,008. Their performance included a participation index of 88,502, a media index of 646,622, a communication index of 1,879,079, and a community index of 2,232,655.

The analysis underscores the dynamic nature of brand reputation among popular boy groups, reflecting shifting consumer interests and engagement levels. As fan interactions continue to evolve, these rankings serve as a valuable barometer for measuring the impact and presence of these influential groups in the entertainment industry.