Older Americans Spend 22 Hours Online Weekly, Survey Reveals

A recent survey indicates that older Americans dedicate an average of **22 hours per week** to screen time, reflecting habits that closely resemble those of younger generations. Conducted by **Talker Research** and commissioned by **Centrum Silver**, a multivitamin supplement aimed at supporting cognitive health, the survey targeted **2,000 adults aged 50 and over** to explore their technology use and perceptions regarding cognitive aging.

The findings revealed that television occupies the majority of this screen time, followed by internet browsing, gaming, and computer work. Participants also reported engaging in daily activities such as video chatting, social media scrolling, and reading e-books. Despite the prevalence of technology in their lives, many respondents expressed concerns about the impact of screen time, with **39%** labeling it as “addictive” and **23%** believing it could be “rotting the brain.”

Concerns About Cognitive Aging

These apprehensions tie into a broader context, as **78%** of older adults worry about cognitive decline, and an overwhelming **96%** affirm the importance of maintaining cognitive abilities and memory as they age. Josh Gabriele, Brand Director for Centrum, highlighted the paradox in these findings: “Many older adults see screen time as a daily part of life, even as they worry it could be harmful. Yet when used actively with intention—like reading, learning, playing certain games, or connecting with others—recent research shows that screen time can actually help keep the mind engaged and resilient.”

Despite these fears, the study also uncovered positive views on technology. A majority of participants recognized benefits associated with screen time, noting that it enhances their sense of connection (**58%**), keeps them informed (**54%**), and contributes to feelings of education (**39%**) and improved mood (**36%**). Approximately **73%** of respondents believe it is essential to actively engage with new technology, with **54%** asserting that doing so has improved their memory.

Strategies for Cognitive Health

When asked about their strategies for supporting cognitive abilities, older adults reported a variety of activities. Among the findings, **67%** engage in puzzles or games, **59%** prioritize reading, and **47%** stay informed on current events. Additionally, **45%** watch television shows and movies, while **45%** incorporate multivitamins into their routines. Other activities include trying new things (**36%**), learning about emerging trends (**35%**), and utilizing technology (**34%**). Notably, **26%** take supplements specifically designed for brain or memory support.

The survey, conducted online between **September 9 and 16, 2025**, underscores a significant trend: older adults are not merely passive consumers of digital content. They are actively cultivating habits that potentially enhance their cognitive health. Gabriele added, “These findings reinforce a broader truth: older adults aren’t just consuming content—they’re actively building routines that help keep their minds sharp. Whether through games, learning new skills, or incorporating a trusted daily multivitamin, they’re proving that ‘screen time’ can also be ‘brain time.’”

In summary, as technology becomes increasingly integrated into daily life, older Americans are finding ways to balance their screen time with activities that support their cognitive well-being, showcasing an adaptation to a digital age while maintaining a commitment to mental health.