Lifestyle
Kendall Jenner Dazzles in Vintage Mugler Dress for L’Oréal Campaign

Kendall Jenner has made a striking impression with her latest appearance in the L’Oréal Paris x Mugler campaign, showcasing a stunning high-waist dress featuring dramatic slits. The campaign highlights a black-and-white gown that draws inspiration from the past while embodying a modern aesthetic, underscoring Jenner’s role as an ideal ambassador for the brand.
The Mugler dress, originally part of the Spring-Summer 1998 “Jeu de Paume” couture collection, has been re-edited for this campaign. Its thigh-high slit and corseted design accentuate Jenner’s toned legs, making the outfit a focal point of the series. In the promotional images, Jenner’s confidence shines through, demonstrating why she was selected to represent the prestigious label.
Reviving Fashion History with Modern Flair
Mugler’s Instagram account shared several captivating images from the campaign, featuring Jenner in various poses. The first two photos showcase her gazing sideways against an industrial backdrop, while the final slide offers a playful glimpse of Jenner as she walks confidently and applies red lipstick, all while the dress highlights her silhouette.
With diamond-like earrings, a sleek bun, and bold makeup, Jenner presents a look that is both sensual and fierce, perfectly aligning with Mugler’s renowned style. The brand described her ensemble as “the black and snow corseted gown in crepe stretch, from the re/edit capsule, inspired by the Spring-Summer 1998 ‘Jeu de Paume’ couture collection.”
A Significant Milestone for Jenner
This campaign represents one of Kendall Jenner’s most significant projects since becoming a L’Oréal ambassador in 2023. The collaboration not only highlights her modeling prowess but also brings attention to Mugler’s archival designs, breathing new life into a classic piece of fashion history.
Overall, Kendall Jenner’s appearance in the L’Oréal Paris x Mugler campaign serves as a reminder of the enduring power of fashion and the impact of confident representation in the industry. Her ability to merge vintage inspiration with contemporary energy reinforces why she remains a sought-after figure in global fashion.
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