Vista Rise Collective: A New Name Reflects Commitment to Healing

In June 2023, a significant transformation took place for a local organization in the South Lake Tahoe and Alpine County region as it rebranded itself from Live Violence Free to the new name, Vista Rise Collective. This change marks nearly fifty years of dedicated service to survivors of intimate partner violence, sexual assault, and child abuse. The organization aims to broaden its outreach and enhance its mission of support by fostering a more inclusive environment for all survivors.

The decision to drop the word “violence” from the name reflects a shift in focus from trauma to healing. According to the organization, many survivors previously felt that their experiences did not meet the criteria of “violence” as defined by the former name. This perception created barriers to seeking help. The new name is intended to invite all survivors, regardless of the nature of their experiences, to engage with the services provided.

A Commitment to Community and Healing

The rebranding effort is not merely cosmetic; it embodies a renewed commitment to the organization’s mission. Vista Rise Collective emphasizes a community-oriented approach to addressing the complex issues of intimate partner violence and child abuse. The name itself was chosen with deliberate care: “Vista” represents an accessible path forward, suggesting clarity and perspective in the healing process. “Rise” symbolizes hope and resilience, honoring the strength of survivors who reclaim their lives. “Collective” underlines the importance of community involvement in the healing journey.

The rebranding also aims to reduce stigma and enhance confidentiality. The ambiguity of the name allows for discreet conversations about the organization, making it easier for individuals to seek help without fear of judgment. The organization assures the public that its core services—crisis support, emergency housing, and therapy for both children and adults—remain steadfast, firmly rooted in trauma-informed care.

Continuing Services and Community Outreach

Despite the change in name, Vista Rise Collective is still the trusted organization that the community has relied on for decades. Its crisis line remains unchanged at 530-544-4444, and the organization continues to operate from its established location at 2941 Lake Tahoe Blvd. For inquiries regarding support services, individuals can email [email protected]. Those interested in partnership opportunities or outreach initiatives can reach out via [email protected].

As the organization moves forward under its new identity, it aims to amplify its reach and strengthen community partnerships. By fostering an inclusive environment, Vista Rise Collective is determined to ensure that every person in the region has a clear pathway to healing and empowerment. The transformation is seen as a vital step in evolving to meet the needs of a changing community while remaining committed to the safety and healing of all survivors.

Thank you for being part of Vista Rise Collective’s future as it embarks on this new chapter in its mission.