Technology
Volvo Ends Production of V90, Leaving Only V60 in Its Wake
Volvo has officially ceased production of its acclaimed V90 and V90 Cross Country models, marking the end of a significant chapter for the Swedish automaker. Since its launch in 2016, nearly 250,000 units of the V90 have been manufactured. With this decision, the V60 remains Volvo’s sole estate model, though its future hangs in the balance.
The V90 was introduced as a luxury wagon, designed to appeal to a wide range of consumers. It featured multiple powertrain options, including a 2.0-liter turbodiesel engine producing 148 horsepower, up to a turbocharged and supercharged four-cylinder petrol variant with 316 horsepower. A hybrid variant, delivering a combined output of 455 horsepower, catered to those seeking more environmentally friendly options.
Farewell to a Classic
Throughout its production run, the V90 evolved with a subtle facelift in 2020 that retained its elegant design. Despite its age, the model continued to attract attention for its aesthetic appeal and performance capabilities. The last V90 produced will be preserved in the Volvo Heritage Collection, set to be displayed at the World of Volvo museum in Gothenburg, Sweden. This collection also includes classic models such as the Volvo 145, Volvo 960, and Amazon P220, symbolizing the brand’s rich history in estate cars.
The discontinuation of the V90 and V90 Cross Country does not come as a complete surprise. In mid-2023, Volvo announced plans to shift its focus towards SUVs, leading to the phasing out of several models including the V90 in the UK market. However, a resurgence in demand for the V60 and V90 prompted the company to reopen order books for these models less than a year later, indicating that consumer interest in wagons remains.
The Future of Volvo Estates
As the V60 continues production, its longevity is uncertain. Launched in 2018, it could face discontinuation after the 2026 model year, potentially signaling the end of Volvo’s long-standing tradition of producing estate cars. The trend towards SUVs has significantly impacted the automotive industry, leading many manufacturers to prioritize these vehicles over wagons and estates.
The decision to end the V90’s production has disappointed many enthusiasts who appreciate the unique qualities of estate vehicles. As Volvo pivots towards an SUV-centric lineup, the automotive community watches closely to see how this shift will affect the brand’s identity and its legacy in the wagon segment.
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