Lifestyle
Kendall Jenner Showcases New ALO Collection on Desert Hike
Kendall Jenner recently turned heads during an outdoor adventure while showcasing her fashion choices on social media. The model shared images of herself hiking in stunning landscapes, dressed in olive green shorts and a matching top from the Los Angeles-based lifestyle brand ALO. The post, featuring rugged boots to complement her outfit, highlighted the brand’s latest collection, which emphasizes wellness and luxury.
Exploring Nature with Style
Jenner’s Instagram post features her wearing ALO’s new Green Olive colorway, which includes fitted shorts and a coordinating top. As she traversed rocky desert terrain, her ensemble was perfectly suited for both fashion and function. The backdrop of dramatic rock formations and expansive vistas added to the visual appeal of her hike.
The images are part of ALO’s Fall 2025 campaign, launched in August 2023 under the theme “Luxury Is Wellness.” Filmed at the luxurious Amangiri resort in Utah, the campaign explores concepts of strength, stillness, and freedom. Jenner is depicted engaging in activities such as horseback riding and practicing mindful movement, reinforcing the message that wellness can be an integral aspect of a luxurious lifestyle.
A Collaboration Rooted in Wellness
ALO has confirmed that Jenner played a significant role in shaping the creative direction of the campaign. The brand’s Core Collection features ten essential pieces curated by the model herself. In a press release, Jenner stated, “ALO’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out.” She emphasized the importance of maintaining personal rituals that keep her grounded, whether she is traveling, on set, or at home.
The latest phase of the campaign builds upon its initial release, introducing the new Green Olive set now modeled by Jenner. The visuals capture her in harmony with nature, aligning with ALO’s commitment to promoting wellness and a connection to the environment. Jenner expressed her excitement about the collaboration, stating, “Creating this campaign together, especially in such a beautiful and peaceful place, made it all more special.”
ALO has announced that the new styles from the campaign are now available for purchase on their website, inviting customers to embrace the blend of luxury and wellness that the collection embodies.
As consumers increasingly seek to incorporate wellness into their daily lives, collaborations like this one between Jenner and ALO are likely to resonate strongly in the fashion industry.
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