Lifestyle
Discover the Top 17 Swimsuit Brands for 2025: Tested Trends

As summer approaches, shoppers are increasingly seeking the best swimsuits for 2025, with numerous brands offering diverse options. Glamour editors have tested a range of swimwear to identify the most stylish and supportive brands available. The selected brands cater to various body types and budgets, ensuring that everyone can find a swimsuit that meets their needs.
Top Highlights in Swimwear for 2025
Among the standout brands, Free People is recognized for its bohemian aesthetic and commitment to sustainability. The brand has doubled its collection of sustainable styles since 2021, incorporating recycled materials into its swimwear. Popular items from Free People include a gingham bikini-tankini hybrid and a classic one-piece with tummy control features. Sizes generally range from XS to XL, and items are returnable within 30 days of delivery.
Another notable brand is Summersalt, which emphasizes inclusive sizing. Their swimsuits are designed for women seeking modesty without sacrificing style. The brand’s Sidestroke suit is well-regarded for its off-the-shoulder design and full coverage, available in sizes 0 to 24. Most styles are priced under $100, making them accessible to a wide audience.
For those who prefer mix-and-match options, Abercrombie & Fitch offers a variety of trendy bikinis and swimsuits. Their designs cater to different tastes, featuring bright colors and playful prints. With prices generally under $50, Abercrombie’s offerings are both affordable and stylish, although some may find the styles to lean towards a more classic vibe.
Affordable and Stylish Choices
Another popular choice is Cupshe, known for its retro-inspired swimwear available on Amazon. The brand provides a wide range of sizes, from XS to 3X, and is celebrated for its affordable prices. Customers appreciate the numerous styles, including one-pieces and bikini sets, often priced under $35. Feedback highlights the comfort and quality of Cupshe’s offerings, making it a favorite among shoppers.
In the realm of high-fashion swimwear, Lisa Marie Fernandez stands out for its luxurious designs. The brand’s swimsuits, crafted from materials like neoprene and linen-blend, transition seamlessly from beach to brunch. Though on the pricier side, the elevated cuts and quality fabrics justify the investment for those seeking timeless elegance.
For those looking for trendy swimwear, Beach Riot offers vibrant, youthful designs inspired by California aesthetics. The brand’s suits are designed for both relaxation and active pursuits, utilizing quick-drying materials and built-in support.
The Hunza G brand is also notable for its iconic crinkle fabric, which has remained popular since the 1980s. The one-size-fits-most approach makes it accessible, and the brand’s styles are praised for their comfort and chic appearance.
As the market continues to evolve, brands like Andie Swim have introduced innovative solutions such as a Style Quiz to help customers find the perfect fit. This brand focuses on modest swimsuits that provide support during beach activities, appealing to a diverse clientele.
For those seeking sustainability in swimwear, Matteau offers minimalist designs made from recycled materials. Though the price point is higher, the brand’s commitment to quality and longevity makes it worth considering.
In conclusion, the swimwear landscape for 2025 is rich with options that cater to various preferences, sizes, and budgets. From the playful designs of Frankies Bikinis to the elegant offerings of J.Crew, consumers can find a swimsuit that fits their style and needs. As shoppers prepare for warmer weather, these brands stand ready to deliver fashion-forward and functional swimwear choices.
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