Technology
Vince Gilligan Declares “This Show Was Made by Humans” in Pluribus Credits
Vince Gilligan, the acclaimed creator of *Breaking Bad*, has made a statement about artificial intelligence in the credits of his new series, *Pluribus*. The show, which features actress Rhea Seehorn, includes a notable disclaimer that reads, “This show was made by humans.” This move highlights Gilligan’s stance against the growing influence of AI in the creative arts.
Gilligan has expressed strong opposition to AI, describing it as “the world’s most expensive and energy-intensive plagiarism machine.” He has stated that *Pluribus* has been a product of his imagination for over a decade, long before current discussions about AI’s role in media emerged. The series explores a future where society is dominated by characters who relentlessly seek approval, echoing concerns about AI-generated content in today’s creative landscape.
In the context of recent debates regarding the use of AI in entertainment, Gilligan’s approach stands out. He is among the first major creators to explicitly reject the use of AI in his work, aiming to distinguish the human element of storytelling from technology. In the credits, alongside the usual acknowledgments, the line serves as a reminder of the value of human creativity in an era increasingly influenced by artificial intelligence.
The discussion surrounding AI’s impact on the arts has intensified over the past year, especially following incidents where AI was used to modify actor dialogues, such as in the case of Adrien Brody. Gilligan’s firm stance represents a broader concern within the industry about the authenticity and integrity of creative works.
In a candid statement, he expressed his skepticism about AI, adding, “I think there’s a very high possibility that this is all a bunch of horseshit,” criticizing the motivations behind AI development as driven by profit over genuine creativity. Gilligan’s remarks reflect a growing unease among artists about the implications of AI on their craft.
*Pluribus* premiered on November 4, 2025, on Apple TV+ and has already garnered positive reviews from critics. The series has been praised for its thought-provoking exploration of happiness and individuality in a post-viral outbreak world. Rhea Seehorn’s character stands out as she navigates a society where blissful contentment is the norm, seeking to restore her individuality amid a collective desire for conformity.
The show’s reception has been overwhelmingly favorable, earning a perfect score on Rotten Tomatoes and securing a renewal for a second season shortly after its debut. Critics have lauded Gilligan’s ambitious narrative, which blends humor and social commentary, making *Pluribus* not only a visual spectacle but also a significant conversation starter about the role of technology in our lives.
As the entertainment industry grapples with the implications of AI, Vince Gilligan’s decisive declaration in *Pluribus* serves as a reminder of the importance of human creativity and storytelling in an increasingly automated world.
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