It’s a 10 Haircare Appoints Jessica Guastella as VP of Social Media

It’s a 10 Haircare, a renowned independent professional haircare brand, has appointed Jessica Guastella as Vice President of Social Media. Announced on November 24, 2025, this strategic move aims to enhance the company’s global digital growth and community engagement across its diverse brand portfolio.

In her new role, Guastella will oversee the development of the company’s social media strategy, focusing on creative content, influencer partnerships, and community innovation. This encompasses all branches of It’s a 10 Enterprises, which includes It’s a 10 Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10.

Guastella brings over 20 years of extensive experience in the beauty and fashion sectors. Previously, she served as Senior Marketing Director of Brand and Social Media at IGK Hair, where she led a significant digital transformation that improved organic traffic and social engagement metrics. Her professional background also includes key positions at Fashion Nova, Wella/Coty, and L’Oréal, focusing on data-driven brand building and large-scale marketing initiatives.

Guastella’s dual expertise as a licensed cosmetologist and digital strategist uniquely positions her to understand both the industry and consumer needs. She is particularly recognized for her ability to connect brands with the Gen Z demographic, effectively translating emerging social behaviors into impactful brand engagement.

The hiring of Guastella aligns with the vision of Carolyn Aronson, Founder and CEO of It’s a 10, who emphasized the importance of community and storytelling in the brand’s ethos. “From the moment I met Jessica, I felt a real connection. She understands the spirit of this brand and the people behind it,” Aronson stated. Her enthusiasm for Guastella’s appointment underscores a commitment to fostering relationships with customers and stylists alike.

President Jeff Aronson also highlighted Guastella’s strategic capabilities, noting her ability to build creator partnerships that drive business momentum. The company aims to deepen its connection with Gen Z through initiatives like college tours and pop-up events, and Guastella’s expertise is seen as vital for achieving these goals.

Global Vice President of Digital Marketing and eCommerce Lauren Newmark expressed confidence in Guastella’s potential impact on the brand’s digital landscape. “Jessica will not only complement our foundation but elevate it,” she remarked. Her experience in transforming social storytelling into actionable strategies is anticipated to enhance engagement and brand loyalty.

Guastella expressed her excitement about joining It’s a 10, recognizing the brand’s authenticity and community-driven focus. She looks forward to partnering with Aronson and the team to amplify the brand’s narrative and creativity in the beauty industry.

Founded by entrepreneur Carolyn Aronson, It’s a 10 Haircare is celebrated for its innovative products designed to deliver ten benefits in every bottle. As one of the few female-owned professional haircare brands globally, the company remains dedicated to providing outstanding haircare solutions through salons and retailers worldwide.

As Guastella steps into her new role, her leadership is expected to propel It’s a 10 towards new heights in digital engagement and community connection, reaffirming the brand’s commitment to quality and inclusivity in the beauty market.