Drybar Opens Flagship Salon on Las Vegas Strip This Fall

A new flagship location of the popular salon brand Drybar will open on the Las Vegas Strip in the fall of 2023. This salon, known for its blowout services, will be situated in the Miracle Mile Shops at the Planet Hollywood Resort. The announcement was made in a recent news release that highlighted the strategic importance of the location.

“The new location will serve as a flagship for the brand because of its prime placement on one of the most recognizable and trafficked retail corridors in the world,” the release stated. Amanda Clark, CEO of WellBiz Brands Inc., which owns the Drybar brand, expressed enthusiasm about the opening. “Opening another shop on the Las Vegas Strip is a milestone moment for Drybar and our local franchise team,” she noted.

This new shop will be the fifth Drybar location in the Las Vegas valley and the second on the Strip, joining an existing shop inside the Fashion Show mall. The Las Vegas-area residents Ana and David Gimpelson will operate this new store, marking their third Drybar location. Their first two are located at UnCommons in the southwest valley and Boca Park in Summerlin.

The new salon aims to deliver the full Drybar experience, which includes a unique twist for guests. In addition to hair services, it will feature a full-service bar offering signature drinks during appointments. Customers can select from various services, including a blowout with wash service for $59, an “extended time blowout” for $89, or up-dos for $99. Additional services and upgrades will be available at varying prices.

Previously, a Drybar operated at the Miracle Mile Shops, but it has since closed. The reopening of a Drybar in this location reflects the brand’s commitment to expanding its presence in high-traffic areas. With its scale, visibility, and location at Planet Hollywood, the shop is positioned to become one of the most recognizable locations in the Drybar network.

As the salon prepares for its opening, it aims to attract both tourists and local residents looking for quality hair services in a vibrant and accessible setting. The combination of professional blowout services and a relaxing bar experience is expected to enhance the appeal of Drybar’s new flagship salon in Las Vegas.