Businesses Embrace Holiday Giving to Foster Community Connections

As the holiday season approaches, many employers in the Lehigh Valley are reevaluating their approach to employee and client appreciation. Instead of traditional gifts like gift cards or catered lunches, a growing number of businesses are opting to invest in their communities. This shift is not only fostering a sense of purpose but is also proving beneficial for business.

Community-Centric Giving Gains Momentum

In today’s workplace, employees increasingly seek more than just a paycheck. They desire purpose and a connection to their work. Research indicates that companies with robust charitable programs experience higher employee engagement and reduced turnover. Clients are also paying attention; businesses that support local causes often convey integrity and shared values, which can enhance trust and loyalty.

Local initiatives illustrate the impact of community-focused giving. The Greater Lehigh Valley Auto Dealers Association has contributed nearly $2 million over the past decade through its Cars N Kids Foundation. Their annual holiday luncheons bring joy to hundreds of children, featuring gifts, music, and festive characters. Additionally, the association funds scholarships and organizes technician competitions to bolster youth education and workforce development.

The Lehigh Valley Community Foundation is another key player in this movement. In 2024 alone, it facilitated over $7 million in charitable contributions, supporting organizations such as New Bethany Ministries, Turning Point of Lehigh Valley, and the Boys & Girls Clubs. During Giving Tuesday, local nonprofits, including Second Harvest Food Bank and the American Red Cross Pennsylvania Rivers Chapter, harness social media to engage younger generations in philanthropy, raising funds while building awareness and community pride.

A Shift Towards Purposeful Giving

At myHR Partner, we have redirected our holiday gift budget, which traditionally focused on client appreciation, towards supporting our nonprofit clients struggling due to federal funding cuts. These organizations face increasing demand for their services while losing vital funding sources. By investing in their missions this holiday season, we are not only aiding their vital work but also reinforcing our company’s values.

This change has initiated meaningful discussions with clients and employees, highlighting that generosity can be deeply personal. Businesses possess the power to uplift their communities in tangible ways.

Small and mid-sized companies are discovering that impactful giving does not require a large budget. Creative strategies include redirecting holiday gift budgets to support local charities, offering paid volunteer time for employees, matching employee donations, and partnering with nonprofits for pro bono services or skills-based volunteering. These initiatives not only support the community but also reinforce a positive company culture. Employees take pride in working for a business that gives back, while clients appreciate a values-driven approach.

For those considering a shift towards charitable giving this holiday season, several strategic tips can enhance impact:

1. Align giving with your company’s mission to choose causes that resonate with your team.
2. Engage employees in the process by allowing them to nominate charities or vote on where donations go.
3. Communicate the impact by sharing stories of the organizations you support and the difference your company is making.
4. Personalize contributions by considering gifts in honor of clients or employees, or supporting causes meaningful to them.
5. Consider long-term commitments, making holiday giving a starting point for year-round community engagement.

The act of giving back extends beyond mere altruism; it plays a crucial role in building resilient, values-driven businesses. When employees feel connected to a greater purpose, they tend to be more engaged and loyal. Clients who recognize a company’s commitment to social impact are more likely to trust and support that brand.

This holiday season, businesses are encouraged to think beyond the office. Whether it’s through donations, volunteer days, or partnerships with nonprofits, the potential for creating a positive ripple effect is significant. Such actions not only strengthen businesses but also uplift communities, spreading goodwill far beyond the holiday season.

This article is a contributed opinion piece by Tina Hamilton, founder and CEO of myHR Partner Inc., a human resources outsourcing firm serving clients in 41 states across the U.S. She can be reached at [email protected].