Samsung Smart Fridges to Feature Ads on Cover Screens Soon

Samsung has announced that certain models of its premium Family Hub smart refrigerators will soon display advertisements on their cover screens. This development follows a viral post from a Reddit user, who shared a notification revealing that ads would be integrated into the refrigerator’s update, affecting themes such as Weather, Color, and Daily Board. The notification specified that users could avoid these ads by opting for the Art and Gallery themes, which remain ad-free.

In response to inquiries from Android Authority, Samsung confirmed that this initiative is part of a “pilot program” aimed at enhancing user experience. The ads will only appear when the screen is idle, allowing the company to promote curated content without disrupting the primary functions of the appliance. According to Samsung, “We are committed to innovation and enhancing everyday value for our home appliance customers.”

Details of the Advertising Program

The Family Hub series features advanced technology, including a touch screen that can measure up to 32 inches, and AI Vision capabilities that identify contents inside the refrigerator. These models are priced significantly, often exceeding $3,000. Samsung’s pilot program aims to provide value through targeted promotions, although the company has not disclosed whether this initiative will extend to other regions or models in the future.

For users concerned about the appearance of ads, Samsung assures that once a specific ad is dismissed, it will not reappear during the campaign period. However, this does not prevent new ads from being introduced. The design of these advertisements may vary based on the user’s personalized settings for the cover screen, and they will not disrupt displays in Art Mode or when showcasing photo albums.

Potential User Responses and Reactions

For those wishing to eliminate ads altogether, users have discussed potential workarounds. One suggested method involves blocking specific domains on the home network, which may prevent the refrigerator from communicating with the servers responsible for delivering ads. However, as one Reddit user noted, this approach can interfere with the fridge’s internal camera functionality.

The move to incorporate advertising into smart appliances reflects a broader trend within the tech industry, where devices are increasingly designed to generate revenue through advertising. This approach raises questions about user experience and privacy, as companies like Google have recently discouraged the use of ad blockers, claiming they can disrupt user engagement metrics.

As Samsung’s advertising program unfolds, it may set a precedent for other smart appliance manufacturers. The implications of integrating advertisements into everyday technology will likely provoke ongoing discussions among consumers, industry observers, and advocates for digital privacy.